Use Case

Smart Sweets Candy

Drive Growth at the Digital Shelf by Optimizing PDP Images

SCENARIO

  • A candy brand needed their “From the Manufacturer” content images on Amazon to drive conversion and increase sales.

LEARNINGS

  • Flash.PDP™ monitored over 475 images across the brand’s 94 SKUs on a continual basis.
  • Deficient digital content images were detected for 12 SKUs and highlighted in the Define report.

RECOMMENDATION

  • Diagnostics were provided for each deficient images showing performance across KPIs and visual engagement metrics.
  • Specific actions to take were provided including adding images of consumers interacting with and enjoying the product.

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Use case example and not a commissioned study