Predict Potential Pack Design Performance with AI Image Recognition
SCENARIO
Behave, a start-up candy brand launched in August 2020, is exploring a product formula change.
This is an ideal opportunity to explore a packaging refresh as well if launching in physical retail.
LEARNINGS
Flash.AI™ defined that the design drives favorable taste perceptions, shop-ability and buying scores but weakness in trust, quality, superiority, and relevancy.
In the candy category, vibrant colors translate to bold flavor and visually cues variety differences.
The prominent Behave branding is aiding product location.
RECOMMENDATION
Prior to the next development step, Behave needs to adopt bold product visuals and engaging copy treatments to better highlight the brand’s unique credentials of low sugar and calorie content.
This will establish credibility and foster consumer relevancy to drive shopper growth.