Computer Hardware Manufacturer
Packaging Refresh for Smart Printer
CONTEXT
The client was looking to introduce a new smart printer, featuring app control via a smart device, targeted at millennials and GenZ.
The client conducted a multi-market study of 3 designs to see which one best met objectives and maximized sales.
- Designs were quantitatively assessed using PackFlash on mobile devices.
LEARNING
One design consistently outperformed the other two. Delivering the highest PackPower Scores and delivering on desired attributes such as modernity, premium feel, and quality.
The design clearly communicated the usability and good looks of the product.
GROWTH OUTCOME
- We provided a clear recommendation for progression along with guidance on use of visual cues in order to de-emphasize some ‘table stakes’ and promote unique characteristics and styling.
