Computer Hardware Manufacturer

Packaging Refresh for Smart Printer


  • The client was looking to introduce a new smart printer, featuring app control via a smart device, targeted at millennials and GenZ.

  • The client conducted a multi-market study of 3 designs to see which one best met objectives and maximized sales.

  • Designs were quantitatively assessed using PackFlash on mobile devices.


  • One design consistently outperformed the other two. Delivering the highest PackPower Scores and delivering on desired attributes such as modernity, premium feel, and quality.

  • The design clearly communicated the usability and good looks of the product.


  • We provided a clear recommendation for progression along with guidance on use of visual cues in order to de-emphasize some ‘table stakes’ and promote unique characteristics and styling.

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