The client was looking to introduce a new smart printer, featuring app control via a smart device, targeted at millennials and GenZ.
The client conducted a multi-market study of 3 designs to see which one best met objectives and maximized sales.
One design consistently outperformed the other two. Delivering the highest PackPower Scores and delivering on desired attributes such as modernity, premium feel, and quality.
The design clearly communicated the usability and good looks of the product.
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