Out of Box Experience
The SimpliSafe team was interested in exploring the opening and out-of-box consumer experience of both the retail and e-comm systems to determine potential areas of optimizations.
We conducted 24 individual in-person sessions where respondents unboxed packages from two different channels (retail and e-comm) in order to get deeper, richer insights into the out-of-box experience of each packaging system.
PackPath™ identified the positive emotions associated with the current packaging as it exposed the ‘brains’ of the system. It was found to have had a real ‘wow’ factor, but also suggested simplicity and intuitive installation.
Use of a molded tray gives the impression of a premium feel and demonstrated a level of care that was appreciated. It also seemed less overwhelming to set up than when components were just in the box.
Our research gave clear guidance on the best elements of the retail and e-comm systems to retain in order to achieve a “best of both worlds” scenario that kept the ‘wow’ factor at unboxing.
Recommendations were also made on the exterior packaging in order to make it seem less overwhelming (due to extensive copy) and the inclusion of a welcome envelope that sparks excitement and promotes set up.