Ocean Spray Cranberry
Juice Cocktail

Promoting Value through Appropriate Pricing Strategy


  • The Ocean Spray brand team sought to understand how to best promote value via a “2-for” pricing strategy.


  • Research conducted online provided insight on the impact of varying “2-for” scenarios – across varying retailers and consumer segments.


  • Ocean Spray identified that the Current pricing strategy in place was best for the brand and avoided testing a hypothesis via in-market launch, which could have impacted actual sales.

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