Ocean Spray Cranberry
Juice Cocktail
Promoting Value through Appropriate Pricing Strategy
CONTEXT
The Ocean Spray brand team sought to understand how to best promote value via a “2-for” pricing strategy.
LEARNING
Research conducted online provided insight on the impact of varying “2-for” scenarios – across varying retailers and consumer segments.
GROWTH OUTCOME
Ocean Spray identified that the Current pricing strategy in place was best for the brand and avoided testing a hypothesis via in-market launch, which could have impacted actual sales.
