Personal Care

Leveraging Design to Appeal to Younger Consumers

CONTEXT

  • In 2021, a personal care brand wanted to redesign with the intent to find wider appeal and adoption among younger shoppers.

  • Flash.AI™ helped to pare down the designs and to identify the strongest packaging options to bring forth for further testing and validation.

LEARNING

  • Research successfully identified which designs outperformed the current on several of the metrics from the vast Behaviorally database of over 18 million category & region-specific consumer behaviors.

  • We also identified pack designs that were deficient on communicating high quality, value, speed of noting, and other key metrics.

GROWTH OUTCOME

  • The redesigns which scored the highest in Flash.AI™ were then brought forth for further testing with live consumers via PackFlash® to further optimize the packaging to appeal to and garner a greater share of younger users.

Too Many Designs To Choose From? Contact Us To Identify The Strongest Pack Designs Prior To Validation.

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