Leveraging Design to Appeal to Younger Consumers
In 2021, a personal care brand wanted to redesign with the intent to find wider appeal and adoption among younger shoppers.
Flash.AI™ helped to pare down the designs and to identify the strongest packaging options to bring forth for further testing and validation.
Research successfully identified which designs outperformed the current on several of the metrics from the vast Behaviorally database of over 18 million category & region-specific consumer behaviors.
We also identified pack designs that were deficient on communicating high quality, value, speed of noting, and other key metrics.