In 2021, a personal care brand wanted to redesign with the intent to find wider appeal and adoption among younger shoppers.
Flash.AI™ helped to pare down the designs and to identify the strongest packaging options to bring forth for further testing and validation.
Research successfully identified which designs outperformed the current on several of the metrics from the vast Behaviorally database of over 18 million category & region-specific consumer behaviors.
We also identified pack designs that were deficient on communicating high quality, value, speed of noting, and other key metrics.
The redesigns which scored the highest in Flash.AI™ were then brought forth for further testing with live consumers via PackFlash® to further optimize the packaging to appeal to and garner a greater share of younger users.
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