Land O’Frost
Premium Lunch Meat
Leveraging Brand Equity to Convey Product Experience
CONTEXT
Land O’Frost wanted to redesign their Premium lunch meats packaging of over 20 years.
PackFlash® quickly identified a new design that capitalized on existing brand trust while updating category cues.
LEARNING
Research showed over 50% of brand users noticed the new design and preferred it.
The new design suggested a higher quality, healthier, and more appetizing product.
GROWTH OUTCOME
The new pack launched in August 2020.
Two national grocers were so pleased that they requested to be the first to debut it in-stores.
