Land O’Frost
Premium Lunch Meat

Leveraging Brand Equity to Convey Product Experience

CONTEXT

  • Land O’Frost wanted to redesign their Premium lunch meats packaging of over 20 years.

  • PackFlash® quickly identified a new design that capitalized on existing brand trust while updating category cues.

LEARNING

  • Research showed over 50% of brand users noticed the new design and preferred it.
    The new design suggested a higher quality, healthier, and more appetizing product.

LandOFrost-Black-Forest-Ham

GROWTH OUTCOME

  • The new pack launched in August 2020.

  • Two national grocers were so pleased that they requested to be the first to debut it in-stores.

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