In 2020, a major snacks brand had an opportunity to drive unplanned purchases across multiple online and physical retail channels.
TransactionPath™ identified the key moments to influence consumers during the omnichannel path-to-purchase for the category.
Shoppers of the category often used the online shopping cart throughout the week, before checking out.
Many of these shoppers picked up at the store, and some went into the store to buy additional items.
The snacks brand used retailer cart recommendations to drive incremental online purchases.
More viscerally appealing packaging design allowed the brand to capitalize on impulse purchase during additional store visits.
Subscribe to our newsletter
Trending industry news, virtual events, podcast episodes & more… straight to your inbox
We are Behaviorally, The Transaction Experts. Helping you achieve the most valuable moment in marketing: when a purchase transaction occurs.
© 2021
Behaviorally
Trending industry news, virtual events, podcast episodes and more
To access the e-book, please fill out the fields below.