Snacks
Influencing Unplanned Purchases in Omnichannel
CONTEXT
In 2020, a major snacks brand had an opportunity to drive unplanned purchases across multiple online and physical retail channels.
TransactionPath™ identified the key moments to influence consumers during the omnichannel path-to-purchase for the category.
LEARNING
Shoppers of the category often used the online shopping cart throughout the week, before checking out.
Many of these shoppers picked up at the store, and some went into the store to buy additional items.
GROWTH OUTCOME
The snacks brand used retailer cart recommendations to drive incremental online purchases.
More viscerally appealing packaging design allowed the brand to capitalize on impulse purchase during additional store visits.
