Influencing Unplanned Purchases in Omnichannel


  • In 2020, a major snacks brand had an opportunity to drive unplanned purchases across multiple online and physical retail channels.

  • TransactionPath™ identified the key moments to influence consumers during the omnichannel path-to-purchase for the category.


  • Shoppers of the category often used the online shopping cart throughout the week, before checking out.

  • Many of these shoppers picked up at the store, and some went into the store to buy additional items.


  • The snacks brand used retailer cart recommendations to drive incremental online purchases.

  • More viscerally appealing packaging design allowed the brand to capitalize on impulse purchase during additional store visits.

Contact Us to Drive Shopper Growth Along the Omnichannel Journey.