Snacks

Influencing Unplanned Purchases in Omnichannel

CONTEXT

  • In 2020, a major snacks brand had an opportunity to drive unplanned purchases across multiple online and physical retail channels.

  • OmniPath™ identified the key moments to influence consumers during the omnichannel path-to-purchase for the category.

LEARNING

  • Shoppers of the category often used the online shopping cart to build their shopping lists throughout the week, before checking out.

  • Up to half of these shoppers picked up at the store, and a substantial portion went into the store to buy additional items.

GROWTH OUTCOME

  • The snacks brand used retailer cart recommendations to drive incremental online purchases.

  • More viscerally appealing packaging design allowed the brand to capitalize on impulse purchase during additional store visits.

Contact Us to Drive Shopper Growth Along the Omnichannel Journey.