FemCare Brand

Hybrid Research to Drive Valuable Transactions


  • A FemCare solutions company wanted to redesign their packaging to better complement its desired product positioning.​
  • The proposed designs included varying structures and substrates.


  • A hybrid research approach leveraging proven KPIs was conducted to understand the Benefits and Barriers of a potential redesign.​
  • While the visual differences between designs were apparent both online and in-person, a combination of methodologies helped as:​
    • Online research allowed for wider geographic reach and a larger sample size.
    • In-person research provided a deeper-dive via shopper conversations and a simulated store setting – providing observations through conversation, body language, and facial expressions.



  • The results yielded deep consumer learnings, providing key themes and optimizations to consider implementing as next steps.

Need to Redesign Your Packaging to Better Complement Its Desired Product Positioning?
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