Getting Quality Pack Insights Quickly with PackFlash®
A feminine care brand team sought to quickly define the impact of graphic and claims changes to in-market packaging.
With tight timing for a planned redesign launch, they needed an extremely fast round of research.
The best design met objectives by maintaining the shopping experience and driving significantly stronger premium, modern and informative packaging perceptions than the current in-market option.
Opportunity to drive even stronger visual engagement with key point-of-difference and product characteristic copy was also identified.
A full report was provided within 5 days of design receipt – enabling the team to meet key timing milestones and move into the next phase for launch.