Use Case

Amika Hair Care

Drive Growth at the Digital Shelf by Optimizing PDP Images

SCENARIO

  • A hair care brand needed to ensure its product detail page (PDP) images on Amazon were connecting with shoppers and driving conversion.

LEARNINGS

  • Flash.PDP™ monitored over 450 images across the brand’s 94 SKUs on a continual basis.
  • Four deficient images were detected and highlighted in the weekly report.

RECOMMENDATION

  • Diagnostics were provided for each deficient image showing performance across KPIs and visual engagement metrics along with actions for enhancement to drive shopper growth.

Optimize Your PDP Images to Drive Your Digital Growth

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Use case example and not a commissioned study