Kellogg’s Cheez-It

Agile Online Validations for Pack Designs within Days

CONTEXT

  • Kellogg’s refreshed the visual identity of their Cheez-It Variety Packs to drive visibility, simplify the design, and raise sharing appeal.

LEARNING

  • Using PackFlash®, an agile, flexible online evaluation including custom questions, quickly identified the lead design that met all objectives.

GROWTH OUTCOME

  • The new design received positive initial consumer feedback.

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