Bouillon Product

Add Qual Connects for a Deeper Dive to Agile Online Research

CONTEXT

  • One of the world’s largest food companies needed to redesign their bouillon package that had gone unchanged for 10 years.

  • The brand wanted to ensure consistency with global guidelines while maintaining high levels of usage among a multicultural audience.

LEARNING

  • Qual Connects were added to the flexible, online PackFlash® research to provide an in-depth understanding and diagnose shopper’s reactions quickly.

  • Shoppers noted the real ingredient visuals, which reinforced taste and quality credentials.

  • The modern redesign was well received and approved to launch.

GROWTH OUTCOME

  • The recommended pack successfully launched and is on both the digital and physical shelf now.

Contact Us to Quickly Validate Pack Designs Online With In-Depth Qual