Kid’s Personal Care Company

Add On Qual Connects to Understand Brand Positioning

CONTEXT

  • A kid’s personal care company wanted to redesign to strengthen branding and create cohesion between lines while still making it easy to differentiate.

LEARNING

  • Following the online PackFlash® validation, Qual Connects Plus was integrated to gather additional learnings on 3 different pack designs.

  • Respondents appreciated the silly and quirky characters on the pack and felt their young child would enjoy them best.

  • These designs captured young children’s attention and increased family loyalty.

GROWTH OUTCOME

  • The fully integrated report helped guide the client and delivered clear answers from the consumer’s perspective.

  • Recommendations included adding one more character to unify the line and clarifying specific call-outs and visual elements to increase visibility among parents.

Contact Us to Get a Full Holistic View of Your Pack Redesign.