Protein Drink

Add On Qual Connects to Discover Branding and Positioning

CONTEXT

  • A protein drink company was planning a packaging restage to investigate brand recognition and create easily differentiable but cohesive sub brands.

LEARNING

  • Following the PackFlash® 360 validation research, Qual Connects Plus gathered additional learning on multiple package designs.

  • Consumers appreciated the big, bold, and appetizing food imagery to easily identify flavors.

  • They praised the large font size on the nutritional information.

  • By having designs that clearly communicate dietary information, consumers can make faster decisions at the shelf

GROWTH OUTCOME

Recommendations included:

  • Highlighting the nutritional information with additional symbols such as ‘Gluten Free’ and ‘Kosher’.

  • Clarifying verbiage on the pack to reduce confusion.

  • Maintaining their well-recognized brand mark.

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