Kid’s Personal Care Company
Add On Connects to Understand Brand Positioning
CONTEXT
A kid’s personal care company wanted to redesign to strengthen branding and create cohesion between lines while still making it easy to differentiate.
LEARNING
Following the online PackFlash® validation, Connects Plus was integrated to gather additional learnings on 3 different pack designs.
Respondents appreciated the silly and quirky characters on the pack and felt their young child would enjoy them best.
These designs captured young children’s attention and increased family loyalty.
GROWTH OUTCOME
The fully integrated report helped guide the client and delivered clear answers from the consumer’s perspective.
Recommendations included adding one more character to unify the line and clarifying specific call-outs and visual elements to increase visibility among parents.
