Protein Drink
Add On Connects to Discover Branding and Positioning
CONTEXT
A protein drink company was planning a packaging restage to investigate brand recognition and create easily differentiable but cohesive sub brands.
LEARNING
Following the PackFlash® 360 validation research, Connects Plus gathered additional learning on multiple package designs.
Consumers appreciated the big, bold, and appetizing food imagery to easily identify flavors.
They praised the large font size on the nutritional information.
By having designs that clearly communicate dietary information, consumers can make faster decisions at the shelf
GROWTH OUTCOME
Recommendations included:
Highlighting the nutritional information with additional symbols such as ‘Gluten Free’ and ‘Kosher’.
Clarifying verbiage on the pack to reduce confusion.
Maintaining their well-recognized brand mark.
