Food & Beverage
Add On Connects for a New Product Introduction
CONTEXT
A food and beverage company wanted to introduce a new product into the broader portfolio of offerings.
It was critical to ensure that the pack clearly delineated from the core portfolio while embody the visual equity.
LEARNING
Following the online PackFlash® research, Connects Plus gathered additional learnings on 3 different pack designs.
The balance between the visual and product claims resonated with consumers and provided a logical flow of information.
Overt language and descriptive visuals allowed consumers to understand the key product attributes.
GROWTH OUTCOME
The results of the qualitative add-on provided a deeper layer of insights highlighting key considerations such as:
Maintaining a descriptive product visual to reinforce use occasion.
Reducing any redundant claims deemed excessive.
