Food & Beverage

Add On Connects for a New Product Introduction


  • A food and beverage company wanted to introduce a new product into the broader portfolio of offerings.

  • It was critical to ensure that the pack clearly delineated from the core portfolio while embody the visual equity.


  • Following the online PackFlash® research, Connects Plus gathered additional learnings on 3 different pack designs.

  • The balance between the visual and product claims resonated with consumers and provided a logical flow of information.

  • Overt language and descriptive visuals allowed consumers to understand the key product attributes.


  • The results of the qualitative add-on provided a deeper layer of insights highlighting key considerations such as:

    • Maintaining a descriptive product visual to reinforce use occasion.

    • Reducing any redundant claims deemed excessive.

Contact Us to Get A Full Holistic View Of Your New Product Introduction