Bouillon Product
Add Connects for a Deeper Dive to Agile Online Research
CONTEXT
One of the world’s largest food companies needed to redesign their bouillon package that had gone unchanged for 10 years.
The brand wanted to ensure consistency with global guidelines while maintaining high levels of usage among a multicultural audience.
LEARNING
Connects were added to the flexible, online PackFlash® research to provide an in-depth understanding and diagnose shopper’s reactions quickly.
Shoppers noted the real ingredient visuals, which reinforced taste and quality credentials.
The modern redesign was well received and approved to launch.
GROWTH OUTCOME
The recommended pack successfully launched and is on both the digital and physical shelf now.
