Social Media Network
Adapting to the Evolved CPG Shopper Journey
CONTEXT
The client wanted to study the mindset and behavior of shoppers post COVID. How they have changed and how social media can be used to effectively influence shoppers.
TransactionPath™ captured shopper behavior via a quantitative behavioral survey to understand behavior, mindsets, motivations, and barriers when making shopping decisions.
LEARNING
The research demonstrates that in today’s shopper journey, technology has undeniably shaped the way that shoppers engage with brands in each of the 4 phases of the shopper journey; Discovery, Evaluation, Purchase, and Post-Purchase.
Careful examination of the fluid mindsets impacting shopper choice, the application of BeSci principles, and an openness to tech enabled solutions; brands can create dynamic and compelling ways to influence shopper choice in their favor at every stage of the new shopper journey.
GROWTH OUTCOME
Our research mapped out the entire shopper path-to-purchase and listed out the key moments where social media can be used to influence shopper decisions.
- We created an e-book for distribution to the platform’s advertisers and clients to offer guidance and best practices on how they can reach, influence, and communicate with their end consumer.
