---
title: unPACKING Why Design is Mission Critical for Brand Success
description: Behaviorally's Alex Hunt (CEO) and Matt Salem (SVP) were recently featured Greenbook for their article exploring how packaging design captures attention and drives sales in seconds, drawing on insights from their new book, unPACKED.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [unPACKING Why Design is Mission Critical for Brand Success](https://www.behaviorally.com/blog/unpacking-why-design-is-mission-critical-for-brand-success)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Jul 28, 2025 1:30:00 PM

Behaviorally's [Alex Hunt](https://www.behaviorally.com/about) (CEO) and [Matt Salem](https://www.linkedin.com/in/matthewsalem/) (SVP) were recently featured [Greenbook](https://www.greenbook.org/) for their article based on insights from their new book, *unPACKED: Predict Packaging That Sells, *which explores how packaging design is one of the most important marketing assets a brand can have, starting at the shelf, where visibility, attention, and conversion happen in seconds.

# [Read the Article Here](https://www.greenbook.org/insights/packaging/a-package-deal-unpacking-why-design-is-mission-critical-for-brand-success)

 

 

[View full post](https://www.behaviorally.com/blog/unpacking-why-design-is-mission-critical-for-brand-success)

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