In this latest Quirk’s article by Behaviorally (formerly PRS)’s Ruben Nazario, brands should look to understand the real robots of e-commerce such as AI and Machine Learning to survive the rapidly evolving shopper landscape.
THE AUTHOR
Ruben Nazario is the Vice President of Product Innovation at Behaviorally (formerly PRS) and provided this case study in April 2019 when he Director of the Innovation team of PRS IN VIVO USA.
Follow Ruben Nazario on Twitter @RubenDNazario or connect with him on LinkedIn.
