---
title: "Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future"
description: Behaviorally's Alex Hunt (CEO) was featured in Greenbook's CEO Series to discuss how the company is modernizing insights through AI, innovation, and the human touch, offering practical lessons for navigating rapid change.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future](https://www.behaviorally.com/blog/transforming-tradition-alex-hunt-on-leading-behaviorally-into-the-digital-future)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Jul 31, 2025 1:51:41 PM

Behaviorally's [Alex Hunt](https://www.behaviorally.com/about) (CEO) was featured in [Greenbook](https://www.greenbook.org/)'s CEO Series with [Lenny Murphy](https://www.linkedin.com/in/leonardfmurphy/) to discuss how the company is modernizing insights through AI, innovation, and the human touch, offering practical lessons for navigating rapid change.

# [Full Interview Here](https://www.greenbook.org/insights/market-research-leaders/transforming-tradition-alex-hunt-on-leading-behaviorally-into-the-digital-future)

[View full post](https://www.behaviorally.com/blog/transforming-tradition-alex-hunt-on-leading-behaviorally-into-the-digital-future)

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