---
title: Towards a Data-Driven Design Development Process > Behaviorally
description: In this article, Christian Dössel (SVP) discusses how AI can optimize the product pack design process and support strategic decisions with data.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Towards a Data-Driven Design Development Process > Behaviorally](https://www.behaviorally.com/blog/towards-a-data-driven-design-development-process)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Jan 10, 2023 9:08:06 AM

In this article recently featured in [planung&analyse](https://www.horizont.net/planung-analyse), [Christian Dössel](https://www.linkedin.com/in/christiandoessel/) (Senior Vice President) discusses how AI can optimize the product pack design process and support strategic decisions with data.

## [Read the Article Here](https://www.horizont.net/planung-analyse/nachrichten/packaging-design-optimiert-auf-dem-weg-zu-einem-datengestuetzten-designentwicklungsprozess-204464)

[View full post](https://www.behaviorally.com/blog/towards-a-data-driven-design-development-process)

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