---
title: The Rise of the Super Shopper in Omnichannel Retail > Behaviorally
description: "In this latest article for GreenBook, Nicole Alfano explains omnichannel \"super shoppers\" and the strategies brands can use to drive growth among this consumer base."
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [The Rise of the Super Shopper in Omnichannel Retail > Behaviorally](https://www.behaviorally.com/blog/the-rise-of-the-super-shopper-in-omnichannel-retail)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Apr 28, 2021 1:38:22 PM

Meet The Omnichannel “Super Shopper” – your new connected customer. They expect to get what they want, how they want it, when they want it… at the best price. Learn more about the consumers taking charge of their buying journey & the strategies brands can use to drive super shopper growth in this latest [GreenBook](https://www.linkedin.com/company/594325) article by Nicole Alfano.

#### [Read the Article](https://www.greenbook.org/mr/market-research-trends/super-shoppers-in-omnichannel-retail/?utm_campaign=GreenBook%20Blog&utm_content=163912529&utm_medium=social&utm_source=linkedin&hss_channel=lcp-594325)

[View full post](https://www.behaviorally.com/blog/the-rise-of-the-super-shopper-in-omnichannel-retail)

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