4 Learnings from GreenBook’s IIEX Europe 2022
The Behaviorally team attended IIEX Europe 2022 on 21-22 June – and here are the key takeaways, learnings, and new thinking around the insights industry’s path to a more sustainable future.
Join the We Better Behave! Movement at IIEX Europe 2022
Join the We Better Behave! Movement at GreenBook’s IIEX Europe 2022 on June 22 in Amsterdam where we’re bringing you a full track on empowering insights to be a leader in creating a sustainable future with 4 unique sessions.
Article: From Availability to Sustainability
In our latest article featured in Quirk’s Media, Erik Olsen (Senior Director) shares our latest findings around Sustainability and how clients can incorporate Sustainability initiatives into their post-pandemic shopper marketing.
Celebrating and Committing to a Sustainable Future
With World Environment Day around the corner, we’d like to acknowledge the sustainability efforts our clients have made, including those that consumers never get to see. In collaboration with these efforts, we are making our own commitment to Market Research Society’s Net Zero Pledge. Read more about it in this blog post.
The COVID Year: <br> When Sustainable Intent Succumbed to Behavioral Reality
As the world slowly emerges from the pandemic, we revisit consumer sentiment around sustainable products pre-COVID, shopper behavior disruption caused by the pandemic, and the challenges brands continuously face in influencing sustainable choices while driving sales.
Sustainability: An imperative commitment & a pragmatic challenge
Universally, consumers and brands alike recognize that Sustainability is an imperative commitment. Done right, Sustainability can and should drive business growth. But how do brands attract the “elusive green consumer” that don’t behave as we would expect?