Flipping the Script on Women’s ‘Wellness’
In this blog, Emma Kirk (VP) discusses how female first consumer health brands have removed the stigma around female healthcare.
How to Appeal to System 1 Decision-Making
In this blog, Nicole DeSimone (Insights Analyst) and Melissa Villafana (Insights Associate) discuss best practices to appeal to System 1 decision-making.
Behaviorally Launches PackPath™ Qualitative Suite
Behaviorally is pleased to announce the launch of the PackPath™ qualitative suite to help drive more valuable transactions for our customers with our proven qualitative expertise infused with industry-leading AI technology.
Veganuary for Our Health and for the Planet
In this blog, Janice Lai (VP) discusses Veganuary and some vegan products that truly stand out on the physical and digital shelf.
Towards a Data-Driven Design Development Process
In this article recently featured in planung&analyse, Christian Dössel (Senior Vice President) discusses how AI can optimize the product pack design process and support strategic decisions with data.
The “Free From” Future
In this blog, Emma Kirk (VP) sits down with Cressida Langlands (CEO, Free From Food Awards) to discuss the “free from” market and how to succeed in it.
Join the Red Carpet at the PackPower Awards!
In this blog, Matt Salem (SVP) discusses the launch of the PackPower Awards and why they achieved the most effective pack designs.
Article: The Power of Packaging to Drive Sales Growth
In our latest Quirk’s article, Alex Hunt (CEO) discusses Behaviorally’s latest introduction of the PackPower Score™, a simple one-number metric that predicts potential of packaging design to grow in-market sales of brands and products.
Marketing to Athletes – From a Former Athlete
In this blog post, Erica Hickey (Insights Associate) and former athlete, discusses how brands marketing to athletes must first establish trust and relevancy.
Behaviorally Launches PackPower Score™
Behaviorally announces the launch of the PackPower Score™, a one number predictor of the sales impact of new packaging designs.
