The Digital Shopper Journey: <br> An Insights Blind Spot
In this article for Quirk’s, CEO Alex Hunt highlights how in an ever-evolving digital shopper landscape accelerated by COVID-19, behavioral science is a constant that helps us drive shopper growth for brands.
The Digital Shopping Journey for Our Pampered Pets
With the COVID-19 pandemic, people were adopting pets in record numbers, creating a larger market of shoppers. Shopping habits have also changed. Learn how brands can succeed in this new digital shopping landscape.
Decidedly Digital; Definitely Omnichannel
The omnichannel shopper journey was accelerated by COVID and some of these trends now seem permanent. Read this latest blog post from our omnichannel expert, Ruben Nazario, with the latest statistics and how to understand the factors that influence consumer choice.
Improving Omnichannel Outcomes through Thick and Thin
In our latest article with GreenBook, we look at the differences between “big” and “thick” data and how their combined use provides greater insights in omnichannel research.
Study: Shoppers Need Product Info About ‘Jobs To Be Done’
Recently, we appeared in an article for Marketing Daily, which we’ve excerpted in this post, about the omnichannel path-to-purchase and how products are successful if they meet the consumer’s need of “jobs to be done”.
Podcast: Winning in the New World of Omnichannel Retail
What is an omnipath shopper and why our clients are so excited about them? Learn how our OmniPath solution enables marketers to map the full omnichannel path to purchase.
Design Thinking in Retail: How “Jobs to be Done” Drive Consumer Choice
Read how we are using passive tracking to identify the “Jobs to be Done” by consumers in omnichannel path-to-purchase, which has shifted dramatically recently especially in grocery retail.
Omnichannel Retail Reality. New? Or Now!
The shopping reality now is that 73% of shoppers use multiple channels during their shopper journey & spend on average more than single-channel consumers. So is omnichannel new? No, it’s here now.
The Shopping Lifestyle of a Pampered Pet
In this blog post, we discuss the omnichannel path-to-purchase for a pet parent and what brands could do to increase sales in this market.