In this month’s newsletter, we announce our new hub in Thailand, discuss key themes from #QuirksNYC, examine 3 case studies on leveraging a hybrid research approach, plus more.
Brand Loyalty is an important aspect of every consumer interaction that every company desires. Read Michael Huchler’s blog as he discusses brand loyalty from the perspective of the consumer.
Read Matt Salem’s latest blog post discussing the three areas to consider when including temporary violators on packaging.
Here we share 3 case studies of how we leverage the agility and robust sample size of online research, along with tactility of in-person research, to provide best-in-class insights.
Read Mattison Touzeau’s latest blog post on turning data into actionable insights by combining online pack research with a deeper dive add-on.
Read Dana Sobel’s latest blog post discussing her 3 Key Findings from Quirk’s New York. Find out more in this blog.
Join us on July 21 at 12 PM CEST for a 15 min Behaviorally Speaking Livestream where Crispin Beale (Group President) interviews Christian Dössel (SVP), Alexandra Patsch (Director), and Julia Popp (Insights Analyst) to discuss our growing team in Germany and the consumer trends they have been noticing.
The path to purchase is not a one-way street and involves multiple intersections worthwhile to investigate. This is why it is crucial for brands to have the right messaging during these little windows of opportunities. Find out more in this blog.
We are pleased to announce today our expansion into Thailand, servicing their clients from a new Bangkok office hub, with Vorasiri “Pat” Supanichvorapart joining as Vice President. Learn more in this press release.
The future success of any business depends on its ability to effectively meet the needs of the marketplace. To do so, you need to conduct market research and ensure that your information gathering methods are as accurate as possible. In this blog post, consider these three questions to ask in your research for better and more accurate reporting.