Taking our series full circle, the reason to invest in our unique behavioral framework of Benefits and Barriers is because we believe fundamentally all consumer research needs to serve the singular objective of identifying behaviors that will lead to the most important moment in marketing: the purchase transaction.
In this post, we dig into the academic background that led us to develop our unique framework that underpins all our research methodologies and structures our results and recommendations.
Knowing your C-Suite wants actions, not theories, we developed a simple but not simplistic baseline for our behavioral research. Our goal is to provide reliable behavioral guideposts for your respective strategic challenges that are easy to recognize and adopt when approaching omnichannel shopper marketing and the digital and physical path-to-purchase.
In this series, we will address the reasons for behavioral science as the foundation for defining and diagnosing the influences that drive consumer choice in retail. We will also review how our unique behavioral framework is the most effective way to achieve this and drive value in marketing while providing examples of how we have applied it to actual brand challenges in order to drive better outcomes.
The moment in which marketing value is created is the one in which a consumer actually selects your product and makes a purchase. The passion each of us at Behaviorally bring to this objective is why we are making the conscious choice to articulate it now as our brand promise. We are Behaviorally, The Transaction Experts!
This blog posts reflects on where the insights industry is headed and how data science is going to help us all get there.
Janice Lai (Marketing Director) shares the three biggest themes and takeaways from last week’s IIEX North America in Austin.
In this blog post, Adam Overell (Chief People Officer) shares the 4 Pillars of Foundational Values that help global team member manifest their roles.
Ruben Nazario (VP of Digital Shopper Innovation) and Cliff Kane (SVP of Market Development) share their biggest takeaways from Quirk’s Chicago.
In this blog post, Crispin Beale (Group President) answers the question on everyone’s mind, “How do you measure innovation in market research?”