Article: The Power of Packaging to Drive Sales Growth

In our latest Quirk’s article, Alex Hunt (CEO) discusses Behaviorally’s latest introduction of the PackPower Score™, a simple one-number metric that predicts potential of packaging design to grow in-market sales of brands and products.

Introducing the PackPower Score™!

In this blog, Alex Hunt (CEO, Behaviorally) announces the launch of the PackPower Score™ (an AI-powered one number predictor of the sales impact of new packaging designs) and how this fits into our innovation strategy in the coming years.

Strategies for Beauty Brands in Online Retail

The experience of testing products has largely been limited to in-store experiences. As more and more beauty shoppers turn to online platforms to discover products, how can companies increase their chances of being Selected? Find out in this blog from Krystal Beltran.

Actionable Recommendations to Achieve the Most Valuable Moment in Marketing

Taking our series full circle, the reason to invest in our unique behavioral framework of Benefits and Barriers is because we believe fundamentally all consumer research needs to serve the singular objective of identifying behaviors that will lead to the most important moment in marketing: the purchase transaction.

Grounded in Academic Rigor

In this post, we dig into the academic background that led us to develop our unique framework that underpins all our research methodologies and structures our results and recommendations.

Simple Enough to be Understood, but Powerful Enough to be Effective

Knowing your C-Suite wants actions, not theories, we developed a simple but not simplistic baseline for our behavioral research. Our goal is to provide reliable behavioral guideposts for your respective strategic challenges that are easy to recognize and adopt when approaching omnichannel shopper marketing and the digital and physical path-to-purchase.

How Behavioral Science Can Be Your Most Important Framework

Behavioral Science

In this series, we will address the reasons for behavioral science as the foundation for defining and diagnosing the influences that drive consumer choice in retail. We will also review how our unique behavioral framework is the most effective way to achieve this and drive value in marketing while providing examples of how we have applied it to actual brand challenges in order to drive better outcomes.

Creating the Most Valuable Moment in Marketing

Mobile Payment

The moment in which marketing value is created is the one in which a consumer actually selects your product and makes a purchase. The passion each of us at Behaviorally bring to this objective is why we are making the conscious choice to articulate it now as our brand promise. We are Behaviorally, The Transaction Experts!