Infusing Qualitative Research with AI to Develop Better Pack Designs

Behaviorally’s Sheryl Brie (Vice President, Head of Behavioral Qualitative) was recently featured in Quirk’s Media with her article discussing the role of AI in qualitative research in order to develop better pack designs as well as go in-depth on Behaviorally’s recently announced PackPath™ suite of qualitative services.

Behaviorally Launches PackPath™ Qualitative Suite

Behaviorally is pleased to announce the launch of the PackPath™ qualitative suite to help drive more valuable transactions for our customers with our proven qualitative expertise infused with industry-leading AI technology.

Article: The Power of Packaging to Drive Sales Growth

In our latest Quirk’s article, Alex Hunt (CEO) discusses Behaviorally’s latest introduction of the PackPower Score™, a simple one-number metric that predicts potential of packaging design to grow in-market sales of brands and products.

Introducing the PackPower Score™!

In this blog, Alex Hunt (CEO, Behaviorally) announces the launch of the PackPower Score™ (an AI-powered one number predictor of the sales impact of new packaging designs) and how this fits into our innovation strategy in the coming years.

Strategies for Beauty Brands in Online Retail

The experience of testing products has largely been limited to in-store experiences. As more and more beauty shoppers turn to online platforms to discover products, how can companies increase their chances of being Selected? Find out in this blog from Krystal Beltran.

Actionable Recommendations to Achieve the Most Valuable Moment in Marketing

Taking our series full circle, the reason to invest in our unique behavioral framework of Benefits and Barriers is because we believe fundamentally all consumer research needs to serve the singular objective of identifying behaviors that will lead to the most important moment in marketing: the purchase transaction.

Grounded in Academic Rigor

In this post, we dig into the academic background that led us to develop our unique framework that underpins all our research methodologies and structures our results and recommendations.

Simple Enough to be Understood, but Powerful Enough to be Effective

Knowing your C-Suite wants actions, not theories, we developed a simple but not simplistic baseline for our behavioral research. Our goal is to provide reliable behavioral guideposts for your respective strategic challenges that are easy to recognize and adopt when approaching omnichannel shopper marketing and the digital and physical path-to-purchase.