Salty Snacks unPACKED™ Report

Salty Snacks, such as potato chips, popcorn, corn chips, pretzels, and tortilla chips are widely available in supermarkets and convenience stores across the US and have become an integral part of daily life for many consumers. Whether they are grabbing a midday pick-me-up, stocking up for their home, or planning for a party, consumers have many occasions to buy salty snacks in store, and this is where packaging will play an important role in guiding their purchase decisions.

Packaging plays a key role in driving a brand’s success throughout the shopper journey. From capturing attention and being easily found to ultimately being selected on the shelf, packaging has a significant impact on sales. This highlights why it’s essential for salty snack brands to focus on ensuring their packaging can Be Seen, Be Shoppable, Be Seductive, and Be Selected, allowing them to thrive in this competitive market.

Every pack. ^unPACKED.^™

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