---
title: "Podcast: Seeing Is Believing > Behaviorally"
description: In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth”.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Podcast: Seeing Is Believing > Behaviorally](https://www.behaviorally.com/blog/podcast-seeing-is-believing)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Mar 22, 2023 8:30:00 AM

In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “[The Power of Packaging to Drive Shopper Growth](https://www.behaviorally.com/the-power-of-packaging/)” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.

*The Our Best Behavior Podcast is hosted by [Matt Salem](https://www.linkedin.com/in/matthewsalem/) (Senior Vice President, Customer Success).*

[Watch the Full Episode Here](https://youtu.be/D1epE7C9d3g)

 

[Our Best Behavior](https://soundcloud.com/our-best-behavior) · [Episode 31 – Seeing Is Believing](https://soundcloud.com/our-best-behavior/episode-31-seeing-is-believing)

[View full post](https://www.behaviorally.com/blog/podcast-seeing-is-believing)

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