---
title: "Podcast: You Should Use Virtual Tools To Validate Impact > Behaviorally"
description: The evolution of research for in-store strategies and how brands and retailers can optimize physical shopper marketing with ShopperFlash™.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Podcast: You Should Use Virtual Tools To Validate Impact > Behaviorally](https://www.behaviorally.com/blog/podcast-ep-11-from-ad-hoc-to-agile-using-virtual-tools-to-validate-in-store-impact)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Apr 8, 2021 12:16:42 PM

[Cliff Kane](https://www.linkedin.com/in/cliffkane/) (VP, Market Development at Behaviorally) dives into the evolution of research for in-store strategies and how brands and retailers can optimize all facets of physical shopper marketing including pack, pricing, POSM, and category management through our virtual ShopperFlash™.

*Podcast hosted by [Matt Salem](https://www.linkedin.com/in/matthew-salem-471b81168/) (Vice President, Client Development)*

[Our Best Behavior](https://soundcloud.com/our-best-behavior) · [Episode 11 – From Ad Hoc to Agile: Using Virtual Tools to Validate In-Store Impact](https://soundcloud.com/our-best-behavior/episode-11-from-ad-hoc-to-agile-using-virtual-tools-to-validate-in-store-impact)

##### You can find all the episodes of *Our Best Behavior* on our [podcast page](https://www.behaviorally.com/podcast/), [Apple Podcasts](https://podcasts.apple.com/us/podcast/our-best-behavior/id1449046658), [Spotify](https://open.spotify.com/show/0ZoA7Z20tEWYplehz2uMUg), and [SoundCloud](https://soundcloud.com/our-best-behavior).

[View full post](https://www.behaviorally.com/blog/podcast-ep-11-from-ad-hoc-to-agile-using-virtual-tools-to-validate-in-store-impact)

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