---
title: "Newsletter: Pioneering a New Era in Qualitative Research"
description: Get a first look at the tech-powered platform GLADYS, read our latest Case Study, and more in this month's newsletter.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Newsletter: Pioneering a New Era in Qualitative Research](https://www.behaviorally.com/blog/newsletter-pioneering-a-new-era-in-qualitative-research)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Feb 7, 2024 2:00:00 PM

<https://www.behaviorally.com/blog/virtual-event-gladys-transforming-qualitative-research>

# Virtual Event - GLADYS: Transforming Qualitative Research

Get a first look at the tech-powered GLADYS (Generative Learnings Attitudes & Decisions of Your Shoppers) platform that is revolutionizing the landscape of behavioral qualitative research.

[Register Today](https://www.behaviorally.com/blog/virtual-event-gladys-transforming-qualitative-research)

 

# <https://www.behaviorally.com/blog/revolutionizing-qual-research-with-ai-technology>Revolutionize Qual Research with AI

GLADYS is a revolutionary tech platform designed to aggregate behavioral qualitative data into a dynamic and insightful experience. Learn more in this article from [Sheryl Brie](https://www.linkedin.com/in/sheryl-brie/) (SVP, Head of Behavioral Qualitative).

[Learn More](https://www.behaviorally.com/blog/revolutionizing-qual-research-with-ai-technology)

 

# <https://www.behaviorally.com/blog/case-study-ben-jerrys>Case Study: Ben & Jerry's Ice Cream

In this Case Study, we explore Ben & Jerry's journey to refresh their packaging globally and future proof the already loved design and brand.

[Read the Case Study](https://www.behaviorally.com/blog/case-study-ben-jerrys)

 

# <https://www.e-marketing.fr/Thematique/data-1091/etude-barometre-2226/Breves/Comment-mieux-utiliser-etudes-elaborer-strategie-marketing-387416.htm>How to Better Use Market Research Studies to Develop your Marketing Strategy?

[Aurélie Lecarpentier](https://www.linkedin.com/in/aur%C3%A9lie-lecarpentier-38820a26/) (VP, Head of Behavioral Qualitative Europe), was recently interviewed for an article featured in [e-marketing.fr](https://www.e-marketing.fr/) on sustainability and more.

[Article Available in French Here](https://www.e-marketing.fr/Thematique/data-1091/etude-barometre-2226/Breves/Comment-mieux-utiliser-etudes-elaborer-strategie-marketing-387416.htm)

 

### [Contact Us](https://www.behaviorally.com/contact-us) with any questions

[View full post](https://www.behaviorally.com/blog/newsletter-pioneering-a-new-era-in-qualitative-research)

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