Following Rapid Growth From Our Melbourne Office
(Sydney) Behaviorally is pleased to announce today that Lauren Kurensky has joined to lead a new Sydney hub, working alongside Liam Gilbert (Vice President) in the recently opened Melbourne office to service our rapidly growing client base in Australia. Kurensky brings with her over 20 years of experience in the FMCG (fast moving consumer goods) and retail industries. This is the latest in the unprecedented global expansion from Behaviorally, the company having in recent months launched in Los Angeles, Mexico City, Dallas, Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, Paris, London, and Chicago.
Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
Prior to joining Behaviorally, Kurensky was the Co-Founder of Shadow Wolves Insights to Action. With a degree in Behavioral Sciences, Kurensky began her career at Research International and TNS. She then shifted to the client side and worked in senior consumer and shopper insights roles at global companies including Colgate-Palmolive and Ferrero.
Behaviorally’s Group President, Crispin Beale, said of Kurensky’s joining, “We are so pleased to have Lauren join the Behaviorally Australia team to help our customers in the region. Lauren has a wealth of experience of knowledge having worked both on agency and client side. With her passion for finding stories in data and understanding consumer behavior, she will be a wonderful addition to our team to support our strategic vision to help our customers own the most valuable moment in marketing, which is when a sales transaction takes place.”
About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
More information about Behaviorally can be found at: http://www.behaviorally.com/
For Media Inquiries: Janice Lai, VP of Marketing