Joy Abella-Yu Joins to Lead Behaviorally Philippines

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Latest Regional Launch Highlights Continued Growth in Asia

(Manila) Behaviorally, the digital-first market leader in shopper marketing consultancy, is pleased to announce today their expansion into Philippines, servicing their clients from a new Manila hub, with Joy Abella-Yu joining as Vice President. This is the latest in Behaviorally’s rapid expansion in Asia and globally including new offices in Switzerland, Australia, New York City, France, and Germany.

Behaviorally applies a digital-first approach to shopper research, a unique behavioral framework, state of the art AI technology and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf.

Previously before joining Behaviorally, Abella-Yu held leadership roles at numerous research agencies as well as client companies including Kantar, Johnson & Johnson, The Hershey Company, Procter & Gamble, and more. She has over 15 years of market and consumer insights experience having worked throughout Southeast Asia and in the US. Abella-Yu is joined by Director, Kat Lim, servicing brands in the region from the new hub.

Behaviorally’s Group President, Crispin Beale, said of Abella-Yu’s joining, “We are so pleased to welcome Joy to our rapidly growing Asia team. Her extensive experience helping FMCG companies in and outside of Asia shape their go-to-market and retail strategies, and develop successful innovations, plus her knowledge of media and digital trends make her the perfect fit for helping us implement our strategic vision in this region and guide our customers to success.”

About Behaviorally:
We are Behaviorally, the global market leader in digital shopper marketing. With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.

More information about Behaviorally can be found at:

Twitter: @behaviorallyinc


For Media Inquiries: Janice Lai, VP of Marketing

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