From new ways of working to new commercial models, from making our businesses truly inclusive to achieving net-zero, we need to be creative and change how we think and act. Market Research Society’s (MRS) Impact 2022 is all about re-invention, spreading out for you a feast of inspiring speakers, bold ideas, and clever case studies, as well as demonstrating techniques to help you and your business meet those challenges.
Join Behaviorally’s Crispin Beale (Group President) as he takes the virtual stage in these two must-watch sessions.
On Day 1 (16 March) at 12:30, Crispin will sit down for a one-on-one interview with Pete Markey, Chief Marketing Officer, Boots UK, in “The CMO Agenda“. The CMO role is ever-broadening and increasingly focused on macro-issues and those facing the CMO’s own organisation. Global brands are now expected to lead on sustainability, diversity, & inclusion issues and develop and produce market products that meet consumers’ needs. Pete discusses the role of insight and evidence in prioritising these critical and sometimes competing demands.
On Day 2 (17 March) at 14:50, Crispin will chair a panel of global thought leaders for “International Innovation and Leadership“. The discussion present how to most effectively utilise the following levers to innovate and lead in the insight & data space:
- Technology vs Methodology
- Speed v Accuracy
The panel members include: Tony Costella (Director, Global Consumer & Marketing Insights, Heineken: Netherlands) and Mariela Mociulsky (Founder & CEO, Trendsity: Argentina).