Improving Omnichannel Outcomes through Thick and Thin

Share on linkedin
Share on twitter
Share on email

In this latest article featured in GreenBook, Insights Analyst, Behavioral Qualitative Alim Barnes-Gaskins discusses the differences between “big” and “thick” data and explains how their combined use in omnichannel research provides brands greater insights.

Read the article here.

Alim Barnes-Gaskins is an Insights Analyst, Behavioral Qualitative, at Behaviorally (formerly PRS) and had provided this article in March 2020 as Insights Analyst, Behavioral Qualitative, of PRS IN VIVO USA.
Connect with Alim on LinkedIn here.

Subscribe to Our Monthly Newsletter

Trending industry news, virtual events, podcast episodes and more

Digital Retail Can Be a Real Challenge

...But We Are Here to Help

To access the e-book, please fill out the fields below.