In this latest article featured in GreenBook, Insights Analyst, Behavioral 
Qualitative Alim Barnes-Gaskins discusses the differences between “big” and “thick” data and explains how their combined use in omnichannel research provides brands greater insights.
Read the article here.
THE AUTHOR
Alim Barnes-Gaskins is an Insights Analyst, Behavioral Qualitative, at Behaviorally (formerly PRS) and had provided this article in March 2020 as Insights Analyst, Behavioral Qualitative, of PRS IN VIVO USA.
Connect with Alim on LinkedIn here.
