---
title: How to Predict Packaging that Sells
description: Behaviorally's Matt Salem (SVP), was recently interviewed by Kevin Craine on the Everyday MBA podcast diving into exclusive insights from the unPACKED Book and uncovering how packaging serves as a strategic marketing asset, capturing shopper attention instantly.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [How to Predict Packaging that Sells](https://www.behaviorally.com/blog/how-to-predict-packaging-that-sells)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Oct 27, 2025 4:43:03 PM

Behaviorally's [Matt Salem](https://www.linkedin.com/in/matthewsalem/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3B%2FyY4muqQTtW57PIZ43gv4A%3D%3D) (SVP), was recently interviewed by [Kevin Craine](https://www.linkedin.com/in/kevincraine/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3B%2FyY4muqQTtW57PIZ43gv4A%3D%3D) on the [Everyday MBA podcast](https://open.spotify.com/show/7aa5Nje8S6H8ki1KfBLYg4) diving into exclusive insights from the unPACKED Book and uncovering how packaging serves as a strategic marketing asset, capturing shopper attention instantly.

# [Full Interview Here](https://open.spotify.com/show/7aa5Nje8S6H8ki1KfBLYg4)

[View full post](https://www.behaviorally.com/blog/how-to-predict-packaging-that-sells)

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