---
title: "GRIT Insight Leader Perspective: Management Strategies > Behaviorally"
description: In this commentary published in the 2020 Insights Practice Edition of GreenBook’s GRIT Report, Behaviorally's US Managing Director, Ian Elmer, discusses how COVID has pushed for digitalization and impacted market research buyer and supplier relationships.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [GRIT Insight Leader Perspective: Management Strategies > Behaviorally](https://www.behaviorally.com/blog/grit-insight-leader-perspective-management-strategies)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Feb 2, 2021 10:09:29 AM

In this commentary published in the [2020 Insights Practice Edition of GreenBook’s GRIT Report](https://www.greenbook.org/mr/grit/insights-practice-edition/), US Managing Director, Ian Elmer, discusses how COVID has pushed for digitalization and impacted market research buyer and supplier relationships.

 

#### [Read the commentary here.](https://www.greenbook.org/mr/market-research-industry/management-strategies/)

[And if you missed the GRIT Forum on January 26th, view the recording of Ian’s interview on “Management Strategies for Uncertain Times” here.](https://events.greenbook.org/grit-forum/agenda/session/458877)

[View full post](https://www.behaviorally.com/blog/grit-insight-leader-perspective-management-strategies)

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