---
title: Decoding Effective Packaging Designs with the Power of Packaging
description: Behaviorally's Alex Hunt (CEO) was recently featured in a Greenbook article to discuss the Third Edition of 'The Power of Packaging,' and the key principles of effective pack design.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Decoding Effective Packaging Designs with the Power of Packaging](https://www.behaviorally.com/blog/decoding-effective-packaging-designs-with-the-power-of-packaging)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Apr 15, 2024 3:26:11 PM

Behaviorally's [Alex Hunt](https://www.behaviorally.com/about) (CEO) was recently featured in a [Greenbook](https://www.greenbook.org/) article to discuss the Third Edition of 'The Power of Packaging,' and the key principles of effective pack design.

# [Read the Article Here](https://www.greenbook.org/insights/consumer-packaged-goods-cpg/decoding-effective-packaging-designs-with-the-power-of-packaging)

[View full post](https://www.behaviorally.com/blog/decoding-effective-packaging-designs-with-the-power-of-packaging)

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