Cindy O’Flanagan Joins Behaviorally’s Growing NYC Office > Behaviorally

(New York City) Behaviorally (formerly PRS), the digital-first market leader in shopper marketing consultancy, is pleased to welcome Cindy O’Flanagan as Vice President, Client Development to their rapidly growing New York City based practice headed by newly named Senior Vice President, Jeff Haselum.

Behaviorally applies a future-forward digital-first approach to shopper research, a unique behavioral framework, state of the art AI technology, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf.

With over 25 years of experience, O’Flanagan brings extensive client-side experience in addition to supplier expertise. She has held leadership roles at Edgewell Personal Care, The Dannon Company, Inc., L’Oreal USA, Coty Beauty, and others. She has worked on and made significant impact on brands such as L’Oreal Paris, Maybelline New York, Garnier, Playtex Sport, Carefree, and many others.

Behaviorally’s Group President, Crispin Beale said of O’Flanagan’s joining, “We are thrilled to have Cindy, joining the team. Cindy client-side experience has exemplified a proven track record in identifying, developing, and imbedding consumer insights throughout the businesses she has served to achieve in-market product success and winning brand strategies. She brings an empathy for the client marketers’ challenges, that will surely accelerate our momentum serving clients out of our marquee New York hub.”