The Era of Multi-Dimensional Shopper Marketing

Behaviorally’s Nisha Yadav (Senior Vice President, Omni Shopper Lead) and Emma Kirk (Vice President, Market Development) were recently featured in GreenBook with their article discussing merging online and offline research to understand shopper behavior in today’s reality.

Infusing Qualitative Research with AI to Develop Better Pack Designs

Behaviorally’s Sheryl Brie (Vice President, Head of Behavioral Qualitative) was recently featured in Quirk’s Media with her article discussing the role of AI in qualitative research in order to develop better pack designs as well as go in-depth on Behaviorally’s recently announced PackPath™ suite of qualitative services.

Towards a Data-Driven Design Development Process

In this article recently featured in planung&analyse, Christian Dössel (Senior Vice President) discusses how AI can optimize the product pack design process and support strategic decisions with data.

New Approaches in Consumer Research

Behaviorally’s Christian Dössel (SVP) recently took part in a panel discussion at succeet22 to discuss new approaches in consumer research. Listen here!

Article: The Power of Packaging to Drive Sales Growth

In our latest Quirk’s article, Alex Hunt (CEO) discusses Behaviorally’s latest introduction of the PackPower Score™, a simple one-number metric that predicts potential of packaging design to grow in-market sales of brands and products.

How Did You Get There? Janice Lai

Significant Insights recently sat down with Behaviorally’s Marketing Director, Janice Lai, for a Q&A with some great advice for junior researchers.

The Annual Market Research Podcast Award: Vote Now!

Voting is open! Each year, in partnership with GreenBook, Little Bird Marketing awards one podcast in the insights industry the title and glory of MR Podcast of the Year. Voting will remain open until August 12th and winners will be announced in partnership with Greenbook at IIeX Behavior in September.

Article: MRS Announces 28 New Research Heroes for 2022

The Market Research Society launched the Research Heroes program to celebrate the sector’s unsung heroes. Individuals are nominated because they have have given exceptional service to the sector or helped others during the pandemic and beyond. Behaviorally’s own Adam Overell (Chief People Officer) has been recognized as one of the winners and a Research Hero of 2022.