The Era of Multi-Dimensional Shopper Marketing
Behaviorally’s Nisha Yadav (Senior Vice President, Omni Shopper Lead) and Emma Kirk (Vice President, Market Development) were recently featured in GreenBook with their article discussing merging online and offline research to understand shopper behavior in today’s reality.
Infusing Qualitative Research with AI to Develop Better Pack Designs
Behaviorally’s Sheryl Brie (Vice President, Head of Behavioral Qualitative) was recently featured in Quirk’s Media with her article discussing the role of AI in qualitative research in order to develop better pack designs as well as go in-depth on Behaviorally’s recently announced PackPath™ suite of qualitative services.
Towards a Data-Driven Design Development Process
In this article recently featured in planung&analyse, Christian Dössel (Senior Vice President) discusses how AI can optimize the product pack design process and support strategic decisions with data.
New Approaches in Consumer Research
Behaviorally’s Christian Dössel (SVP) recently took part in a panel discussion at succeet22 to discuss new approaches in consumer research. Listen here!
The Impact of Behavioral Science and Big Data on Insights
The Insight250 recently sat down with Behaviorally’s Christian Dössel (SVP), to discuss how AI is extracting the value of both behavioral science and big data.
Article: The Power of Packaging to Drive Sales Growth
In our latest Quirk’s article, Alex Hunt (CEO) discusses Behaviorally’s latest introduction of the PackPower Score™, a simple one-number metric that predicts potential of packaging design to grow in-market sales of brands and products.
How Did You Get There? Janice Lai
Significant Insights recently sat down with Behaviorally’s Marketing Director, Janice Lai, for a Q&A with some great advice for junior researchers.
The Annual Market Research Podcast Award: Vote Now!
Voting is open! Each year, in partnership with GreenBook, Little Bird Marketing awards one podcast in the insights industry the title and glory of MR Podcast of the Year. Voting will remain open until August 12th and winners will be announced in partnership with Greenbook at IIeX Behavior in September.
Article: MRS Announces 28 New Research Heroes for 2022
The Market Research Society launched the Research Heroes program to celebrate the sector’s unsung heroes. Individuals are nominated because they have have given exceptional service to the sector or helped others during the pandemic and beyond. Behaviorally’s own Adam Overell (Chief People Officer) has been recognized as one of the winners and a Research Hero of 2022.
Article: Roundtable Review – Springing Insights Ahead
The positive drivers propelling research forward this year according to fourteen global insights leaders, including our own Lonneke de Roo (Senior Vice President of Customer Success).