---
title: "Case Study: Vital Pursuit"
description: In this case study, we explore Nestlé's journey to provide dietary support for GLP-1 users and consumers focused on weight management.
---

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# [Case Study: Vital Pursuit](https://www.behaviorally.com/blog/case-study-vital-pursuit)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Mar 11, 2025 5:38:16 PM

Case Study

# Nestlé Vital Pursuit

| Business Critical Issue Nestlé was on a journey to provide dietary support for GLP-1 users and consumers focused on weight management. The result, development of the [Vital Pursuit brand](https://www.goodnes.com/vital-pursuit/), providing delicious, high protein meals with essential nutrients key for dietary support. The team sought to identify the right pack design to support its launch. | Predictive Solution Behaviorally’s [PackFlash™](https://www.behaviorally.com/products) identified the pack design that effectively captured attention on shelf and communicated its tasty product range with high protein and nutritional content to support dietary needs. | Growth Outcomes The new Vital Pursuit brand was successfully launched across retailers nationwide in [September 2024](https://www.nestleusa.com/media/pressreleases/vital-pursuit-nationwide-glp-1) as a unique brand offering, delivering on great taste and nutritional content to support weight management while delivering the nutrients needed. |
| --- | --- | --- |

| *“We wanted to develop a pack that was as differentiated as our product proposition and that would really get noticed at shelf. Behaviorally helped make sure we made the right choice.”* - Steven Burke, Sr. Manager Consumer & Insights, Nestlé | ** |
| --- | --- |

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