---
title: "Case Study: Playtex® Sport® Tampons > Behaviorally"
description: Explore this and other case studies in 'The Power of Packaging to Drive Purchase Transactions,' our e-book guide featuring best practices for packaging design. Compiled over 50+ years of packaging tests, it now integrates insights from our cutting-edge, AI-powered product stack.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Case Study: Playtex® Sport® Tampons > Behaviorally](https://www.behaviorally.com/blog/case-study-playtex-sport-tampons)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Apr 23, 2024 11:00:00 AM

| BUSINESS CRITICAL ISSUE Playtex Sport was the #1 sport brand, but competitors had launched similar products. The brand refreshed the packaging graphics across the range to target young buyers. LEARNING Pack.AI™ identified opportunities to strengthen visual equities for the design brief. PackFlash® and Stories™ provided consumer feedback, in-shelf context, and validated sales potential of the new designs for improved shelf visibility. GROWTH OUTCOMES The new pack designs had a total sales growth of **25%** versus previous year. |     Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs. |
| --- | --- |

Explore this and other case studies in '[The Power of Packaging to Drive Purchase Transactions](https://www.behaviorally.com/blog/the-power-of-packaging/),' our guide that provides data intelligence to the world’s leading brands to keep pace with the complex challenges presented by today’s physical and digital retail environments. Compiled over 50+ years of packaging tests, it now integrates insights from our cutting-edge, AI-powered product stack.

<https://www.behaviorally.com/blog/the-power-of-packaging/>

[View full post](https://www.behaviorally.com/blog/case-study-playtex-sport-tampons)

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