---
title: "Case Study: Keebler"
description: In this case study, we explore Ferrero's redesign across the franchise to grow the Keebler brand.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Case Study: Keebler](https://www.behaviorally.com/blog/case-study-keebler)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Jun 6, 2024 12:00:00 PM

| BUSINESS CRITICAL ISSUE Keebler’s new owners, Ferrero were seeking to extend a redesign across the franchise to grow the Keebler brand via incremental sales – with a research focus on Fudge Stripes, Chips Deluxe, E.L. Fudge, and Sandies. **MULTI-MODAL ENGAGEMENT** PackFlash™ was able to provide a recommendation on which new design stood the most potential to support/contemporize the brand in market, without alienating current shoppers. It also highlighted key optimizations to remove potential barriers on being Seen and Shopped at shelf. **GROWTH OUTCOMES** The Ferrero team concentrated on core Key Performance Indicators (KPIs) to select the winning design. These KPIs included** standing out on the shelf**, being **easily located** by shoppers, being **purchased** during a typical shopping trip, and being perceived as **very tasty **compared to key competitors. | Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs. |
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[View full post](https://www.behaviorally.com/blog/case-study-keebler)

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