---
title: "Case Study: Dunkin’® At-Home Coffee > Behaviorally"
description: Explore this and other case studies in 'The Power of Packaging to Drive Purchase Transactions,' our e-book guide featuring best practices for packaging design. Compiled over 50+ years of packaging tests, it now integrates insights from our cutting-edge, AI-powered product stack.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Case Study: Dunkin’® At-Home Coffee > Behaviorally](https://www.behaviorally.com/blog/case-study-dunkin-at-home-coffee)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Apr 10, 2024 4:05:00 PM

| BUSINESS CRITICAL ISSUE The J.M. Smucker Company wanted to update its Dunkin’ at-home packaging in 2018 to reflect the new brand identity of the retailer. LEARNING Research identified a final option that showed minimal risk across the path to purchase while allowing the brand to transition in a direction aligned with strategic goals. GROWTH OUTCOMES The new design was launched in 2020 and has contributed to a 16% lift in sales. | Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs. |
| --- | --- |

Explore this and other case studies in '[The Power of Packaging to Drive Purchase Transactions](https://www.behaviorally.com/blog/the-power-of-packaging/),' our guide that provides data intelligence to the world’s leading brands to keep pace with the complex challenges presented by today’s physical and digital retail environments. Compiled over 50+ years of packaging tests, it now integrates insights from our cutting-edge, AI-powered product stack.

<https://www.behaviorally.com/blog/the-power-of-packaging/>

[View full post](https://www.behaviorally.com/blog/case-study-dunkin-at-home-coffee)

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