Case Study: Dunkin’® At-Home Coffee

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Behavioral research revealed design direction with genuine sales impact.

Context

  • The J.M. Smucker Company wanted to update its Dunkin’ at-home packaging in 2018 to reflect the new brand identity of the retailer.

Learning

  • Research identified a final option that showed minimal risk across the path to purchase while allowing the brand to transition in a direction aligned with strategic goals.

Growth Outcome

  • The new design was launched in 2020 and has contributed to a 16% lift in sales.

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