Behavioral research revealed design direction with genuine sales impact.
Context
- The J.M. Smucker Company wanted to update its Dunkin’ at-home packaging in 2018 to reflect the new brand identity of the retailer.
Learning
- Research identified a final option that showed minimal risk across the path to purchase while allowing the brand to transition in a direction aligned with strategic goals.
Growth Outcome
- The new design was launched in 2020 and has contributed to a 16% lift in sales.
