---
title: "Case Study: Colgate Daily Brightness Toothpaste"
description: In this case study, we examine the introduction of Colgate's latest product, Daily Brightness Toothpaste, within the dynamic landscape of the Chinese market.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Case Study: Colgate Daily Brightness Toothpaste](https://www.behaviorally.com/blog/case-study-colgate-daily-brightness-toothpaste)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | May 30, 2024 12:00:00 PM

| BUSINESS CRITICAL ISSUE In 2023 Colgate launched a new product - Daily Brightness Toothpaste, with the intention to capitalize the rising demand for daily oral health in the post-epidemic toothpaste market of China. **PREDICTIVE SOLUTION ** Before launch, Colgate approached Behaviorally to test 3 design options via its flagship PackFlash solution – to identify the winning design that works the hardest in driving trial at shelf and conveying a clear and compelling point of difference benefit that inspires action. **GROWTH OUTCOMES** This design won with its unique gradient color, innovative silver-plated double-layer cap and 3D shiny ball visual in the centre, which attracts the eye as well as intuitively conveys the POD of "molecular technology, healthy shine". |  |
| --- | --- |
|  | Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs. |

[View full post](https://www.behaviorally.com/blog/case-study-colgate-daily-brightness-toothpaste)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "behaviorally"
  },
  "dateModified" : "2024-05-30T12:00:00.557Z",
  "datePublished" : "2024-05-30T12:00:00Z",
  "headline" : "Case Study: Colgate Daily Brightness Toothpaste",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1193,
    "url" : "https://4550874.fs1.hubspotusercontent-na1.net/hubfs/4550874/GettyImages-1096108406.jpg",
    "width" : 2121
  },
  "mainEntityOfPage" : "https://www.behaviorally.com/blog/case-study-colgate-daily-brightness-toothpaste",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Behaviorally Blog"
  }
}
```