---
title: "Case Study: Chobani"
description: In this case study, we examine Chobani Fit's packaging refresh aimed at attracting new users and enhancing communication of its functional benefits.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Case Study: Chobani](https://www.behaviorally.com/blog/case-study-chobani)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | May 9, 2024 12:00:00 PM

| BUSINESS CRITICAL ISSUE Chobani Fit needed to be able to better compete against rival brands in the protein forward yoghurt category. The brand refreshed the packaging graphics across the range to attract new users and increase communication of the functional benefits of the Chobani offering. **PACKFLASH**® **VALIDATION ** PackFlash provided consumer feedback on visibility, findability and purchasing power at shelf on the new design system. PackFlash also delivered context on how the new design worked better to communicate Chobani Fit’s key PODs against the competition. **GROWTH OUTCOMES** Chobani Australia has seen exceptional results following relaunch, with quarterly value growth of 72% vs YA. |  |
| --- | --- |
|  | Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs. |

[View full post](https://www.behaviorally.com/blog/case-study-chobani)

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